Betfair Partners With Liverpool FC
Betfair has announced a partnership with Liverpool Football Club, becoming the club’s official regional betting and gaming partner in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy.
Features of the partnership include social media integration ahead of Liverpool FC matches, advertising in match day programmes and a placement on the wi-fi gateway. Betfair will also use Liverpool FC’s digital platforms to bring a number of products, including Price Rush and Cash Out, to fans.
“We’re excited to be working with a club of the scale and fame of Liverpool Football Club”, said Mark Ody, brand director, Betfair.
Ody added: “Everything about Liverpool Football Club is iconic. The Kop, the passionate fans, the Liverbird on the jersey, the entertaining football. It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”
Commenting on the partnership, Billy Hogan, chief commercial officer, Liverpool FC said: “We are delighted to be joining forces with one of the world’s largest online betting organisations.”
Hogan added: “Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives. Ultimately this means that we can deliver relevant and engaging programs in those regions.”
