Betfair Presents Man United Live
In a first for Manchester United, three of the Premier League champions’
top players took part in a live Q&A session streamed via the
Betfair Facebook page on Thursday afternoon. Midfield trio Michael Carrick, Ashley Young and Nani all appeared in an exclusive 30 minute broadcast from Old Trafford.? ?
Betfair presents Man Utd live is the online betting company’s latest activation in its partnership with the club.
Supporters were able to watch the action by ‘liking’ the betting exchange’s Facebook page.? ?
Football
fans submitted their questions before and during the
programme via the Betfair Facebook page or by tweeting @BetfairSports
with the #MUlive hashtag. ? ?
Andy Lulham, Head of UK Brand
Marketing at Betfair, said: ‘Social media is an increasingly important
area of focus for us. This activity is a great example of how we use
these channels to interact with our customers and bring them that bit
closer to the action.’? ?
Richard Arnold, Commercial Director at
Manchester United, added: ‘We are always exploring ways to increase
interaction between the players and the fans – enabling our fans to
interact with players on Facebook is a very exciting step for us.’? ?
The broadcast comes days before United’s Premier League tie with Arsenal.
