Betsafe Signs Up With Star Sixes

Global gaming brand Betsafe has been announced as the official principal partner of the first Star Sixes tournament, to be staged at The O2, London, from 13^th – 16^th July.

Betsafe has branding rights across the venue for the international six-a-side spectacle, when football’s star names battle it out to become the first winners of the Star Sixes trophy.

To celebrate the launch of the partnership, Betsafe will be giving away hundreds of tickets to the tournament through on-site competitions.

As part of the agreement, Betsafe has digital rights across the Star Sixes website, including branding, banner inventory and a betting tab which links to the Betsafe website.

Betsafe will be able to publish official Star Sixes content and use footage and stills to promote their association with the tournament, including an exclusive right to transmit a live broadcast feed of the six-a-side action.

Player appearances, hospitality and ticket rights are also included in the partnership, as well as PR, Social Media and media events.

Organised by Pitch International (London), in partnership with Football Champions Tour, a sports management agency, Star Sixes will reunite the world’s greatest players in their national team colours to renew old rivalries.

Stellar names like Steven Gerrard, Roberto Carlos, Michael Ballack, Carles Puyol, Robert Pires, Deco and Jay-Jay Okocha will pull on their national jerseys again – and Betsafe will provide fans with the chance to meet many of the stars on show.

Neil Bailey, CEO of Star Sixes said: “We’re delighted to welcome such an established global gaming brand as Betsafe on board as our official principal partner.

“Star Sixes is best described as a world cup for legends, so it’s only fitting we’re teaming up with a company that is a world leader in its industry. We’re looking forward to working closely with Betsafe as we build up to what should be a gripping tournament for football fans across the globe.”

England, Brazil, Germany, Spain, France, Italy and Scotland will be among the 12 nations in action during four days of competition, which will be screened live by Sky Sports.

Other star names on show at The O2 will include Rio Ferdinand, Michael Owen, Gilberto Silva, Jens Lehmann, Marcel Desailly, Eric Abidal, Luis Garcia, Fernando Morientes and Dominic Matteo.

Every Star Sixes player will be a fully-capped former international, and with each country selecting a ten-man squad, many, many more star names will be announced in the coming weeks.