Betvictor Becomes Authorised Betting Partner

22 Feb 2016 | tshego

Share on

BetVictor has become the latest betting company to sign up as an Authorised Betting Partner (ABP) under the British Horseracing Authority (BHA) initiative.

The three-year deal will see the BetVictor make a voluntary contribution to racing based on its profits from the sport in the UK.

Signing up for ABP status comes with benefits such as promotional benefits and the opportunity to negotiate preferential commercial arrangements with participating racecourses.

BetVictor joins the likes of Bet365 and Betfair as operators that have signed up for the scheme.

Andreas Meinrad, CEO, BetVictor, said: “We are proud to announce that we are an ABP of British horseracing. BetVictor has a rich heritage in the sport, and we want to play our part in ensuring the long term growth, sustainability and success of British horseracing.

“We feel we would be doing our customers a disservice by not getting behind this initiative and believe it will resonate with customers of other companies who choose not to sign up.

Nick Rust, chief executive, BHA, added: “We are delighted that BetVictor has chosen to become an ABP and that they recognise the benefits of a three-year deal with British Racing.

“We look forward to working with BetVictor to grow their racing business, and to seeing their name on British racecourses.”