Betvictor Partners With Liverpool FC
BetVictor has announced a new three-year deal to become a principal partner of Liverpool Football Club.
The agreement will also see BetVictor become the global online betting partner and training kit partner of the club.
The partnership will see the bookmaker create unique offers and markets for Liverpool FC and the firm’s branding will be featured at Anfield and on Liverpool FC’s press conference backdrop.
To celebrate the announcement BetVictor is offering new customers, via the LFC website, 50/1 that the club wins the Premier League in the forthcoming 2016/17 season, whilst existing customers can avail themselves of the 4/1 that the Reds win any major trophy next term.
BetVictor chief executive officer, Andreas Meinrad, added: “We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way. We’re looking forward to working with such a great club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans.”
Liverpool chief commercial officer Billy Hogan said: “We’re delighted to welcome BetVictor to the Liverpool FC family as a principal partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage for the next three seasons, bringing unique offers and content to our fans around the world.”
