Betway Launches New Advertising Campaign
Online sports betting company Betway has launched a brand new national television advertising campaign. The campaign aims to showcase Betway’s refreshed visual identity and brand vision and introduces the new sub-brand – Betway Vegas – to supplement its current Sports and Casino offerings.
The TV ads will be accompanied by a national World Cup Press campaign, capturing the emotion and excitement behind the beautiful game. The first of the three new television campaigns launched on 12th June during World Cup airtime. There will be a live odds element to the adverts, bringing the latest match odds to customers.
The new ads, which were directed by Owen Harris (Misfits, Black Mirror, Holy Flying Circus), aim to reflect the changing face of the industry and the shift towards mobile gaming.
The TV campaign will be accompanied by a national World Cup press campaign, ‘React’, shot by photographer Seamus Ryan. Creative agency Above+Beyond were hired to execute the TV and print advertising campaigns. Betway has worked with Above+Beyond since its inception in September 2012, creating a series of above the line executions.
