Beyond Sport unveils rebrand

12 Sep 2024 | Tom Barwick
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Beyond Sport, the global foundation that invests in communities, programs and partnerships that are creating a more progressive world through sport, has rebranded.


Unveiled on Wednesday (11th September), the vibrant new look reflects a modern style and includes a redesigned user-friendly website.

This is the first rebrand of Beyond Sport’s logo, vision and brand identity since the organisation was founded 16 years ago.

The new brand identity has been described as a ‘renewed commitment to scaling the global impact of sport for sustainable development and will help Beyond Sport share its work with a wider range of organisations and individuals in the future.’

Fred Turner, Executive Director, Beyond Sport, said, “We’ve been on a transformational journey in recent years, enabling us to be more intentional about our work…we see this refreshed direction as a mechanism to reach new people, create new partnerships and deliver greater impact in communities around the world.”

Beyond Sport is a global foundation that leverages sport’s transformative power to address today’s critical social issues. Since 2008, it has raised more than $20m to promote social change, granting over $12.3m to 539 initiatives across 77 countries as well as providing vital capacity-building tools and support to leaders to create lasting impact.

The new brand identity was developed by Red Dot Studio with the website built by Evil Donkey.


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