Bhf Spreads Message At White Hart Lane
The British Heart Foundation used Tuesday night’s FA Cup quarter final between Tottenham Hotspur and Bolton Wanderers to raise awareness of emergency CPR and heart health, with time and media space on the perimeter LED boards donated by Tottenham Hotspur.
The game is being replayed having been abandoned when Bolton Wanderers midfielder Fabrice Muamba collapsed during the initial fixture earlier this month. Muamba received emergency CPR and medical treatment from the staff of both clubs as well as Spurs fan Dr Andrew Deaner, a consultant cardiologist at the London Chest Hospital who was in the crowd, before being rushed to hospital.
In the event of cardiac arrest, CPR is vital to raise the chances of survival. That message will be highlighted by the British Heart Foundation and Sports Revolution on the White Hart Lane advertising boards during the match, with the advertising linked to the British Heart Foundation’s TV adverts, starring former Wimbledon midfielder Vinnie Jones, which demonstrate how to administer hands-only CPR.
The time and media space for the messaging has been donated to the BHF by Tottenham and activated by Sports Revolution, which works with 50 clubs across the English and Scottish leagues, including 14 in the Premier League, across solutions ranging from concourse TV and jumbo screens to digital pitch-side advertising. Information and training videos are also available on the British Heart Foundation website.
