Birmingham Bears Expands T20 Brand

Warwickshire County Cricket Club (CCC) has revealed its new crest for the Birmingham Bears T20 team, as well as extend the Birmingham Bears name to the women’s team, who will play at Edgbaston for the first time in 2016, as part of two T20 double header days.

Warwickshire CCC took the decision to be renamed as Birmingham Bears for all T20 cricket ahead of the 2014 season, with the team subsequently winning a first NatWest T20 Blast title at the home ground of Edgbaston later that summer.

Designed by Birmingham-based digital agency Class Creative and Bears’ batsman Jonathon Webb, who spent time with the agency as part of his personal development plan, the new crest features a roaring bear and scratch marks as the club continues to develop a unique T20 offering.

Neil Snowball, chief executive, Warwickshire CCC, said: “We’ve made excellent progress in connecting with the city and local community since becoming Birmingham Bears for all T20 cricket two years ago. Ticket sales have increased by 97% in two years and we are also attracting more than double the number of Under 16 year-olds.

“Whilst we have a good platform, T20 cricket is rapidly evolving around the world and the club needs to in a position to capitalise on this opportunity. This new crest will feature on all of our playing kit and an exciting range of merchandise, which we believe is more appealing to the bigger audiences that we see at NatWest T20 Blast matches.

“We obviously remain very committed to our Warwickshire CCC bear and ragged staff county crest for First Class and List A cricket and, with a new brand unveiled for Edgbaston Stadium last week, we now have consistency across three parts of our cricket offering.”