Birmingham Renews Shirt Sponsor

Birmingham City has struck a deal with F&C Investments that will continue to see the financial management company as principal partner and shirt sponsor of the club.

Birmingham began its partnership with F&C in 2007 and, while many other teams are experiencing difficulties holding on to their official partners – specifically those that are financial companies, the football club has managed to secure their shirt sponsor for a further two seasons.

This investment by the management company may prove to be even more lucrative in the coming years, should the team move up to the Premier League next season, which is a definite possibility given Birmingham’s current league position of second in the Coca-Cola Championship.

As an official partner, F&C will continue to run its community initiatives such as the F&C Schools Challenge and the F&C Urban Challenge, which sees over 500 youths from across the West Midlands participate.