Blades Lock In New Deal

Sheffield United has extended its partnership with Eleven Sports Media.

The new deal will see the Premier League football club and the UK-based sports partnerships company launch an all-inclusive Associate Partner programme dedicated to the local business community of Sheffield and South Yorkshire.

Eleven’s partnership model offers small and medium-sized businesses the opportunity to align themselves with the Blades’ teams through a blend of branding, experiential, and activation services.

The deal will also see United benefit from Eleven’s innovative fan engagement technology.

Sheffield United’s 32,000-capacity Bramall Lane will feature Eleven’s StadiumTV and StatTV fan engagement platforms, designed to amplify the matchday experience.

Throughout the concourse and hospitality areas, supporters with real-time Opta-powered team, match, and player stats on-screen.

Associate Partners will be also showcased on both platforms, as well as featuring on the main stand mid-tier LED ribbon.

Speaking about the partnership, Jordan Wilson, Commercial Director of Eleven Sports Media, said: “We’re thrilled to partner with Sheffield United, giving local businesses a unique opportunity to leverage the power of sport by aligning with a Premier League team and its national exposure.

“Together, we’ll also elevate the fan engagement strategy and experience, both in-stadium and on social media throughout the season. We hope Blades fans find the new content engaging and informative.”

Sheffield United’s Head of Commercial, Paul Reeves, added, “As a club we are committed to helping local businesses thrive, and our new partnership with Eleven expands our community reach and creates a new and exciting entry-level partnership tier. Eleven’s partnership model is a global success, and we’re excited to bring it to Bramall Lane.”