Blm Wins Setanta Media Buying Account

Pay-TV broadcaster Setanta Sports has appointed BLM Media to handle all the
network’s media planning and buying activities.

Independent agency BLM was appointed to handle the activity full-time after
advising Setanta on its advertising sales strategy during an ad hoc consultancy
project.

Setanta appointed BLM without going through a formal pitch process and no
other agencies were contacted about the brief.

Setanta will broadcast live Barclays Premiership football from next season
after successfully bidding for one of the new three-year packages and breaking
Sky’s long-held monopoly on the contract.

The pay-TV broadcaster is also set to launch its own dedicated golf channel
from the start of next year after winning the live rights for the PGA Tour – a
contract it also took from Sky.