bluemedia rebrands to Wasserman Live

Wasserman has officially rebranded bluemedia, which it acquired in March 2025, to Wasserman.

The bluemedia team will now operate under Wasserman Live, the company’s branding and signage, custom fabrication, live event production and experiential operations division.

The acquisition and rebrand are part of Wasserman’s ‘growth strategy to provide a 360 offering globally.’

Wasserman Live, which an Official Partner to the FEVO Sport Industry Awards, now has two print production, signage and fabrication facilities in the US, expanding its footprint in the region and increasing its capacity to service clients.

Alastair Bewick, Group Managing Director, Wasserman Live, said, “This rebrand marks the next step in our expansion journey, strengthening Wasserman Live’s brand presence in the U.S. and complementing the existing services we deliver in that market.”

The acquisition of bluemedia expands Wasserman Live’s services and scale in the US market, with the addition of 120 employees and more than 250 new clients, accelerating its global growth.