Bmw Extends European Tour Partnership
BMW and the European Tour have announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement covers the flagship BMW PGA Championship at Wentworth Club, the BMW International Open in Germany and the BMW Masters in China, and will act as the Official Car to the European Tour and a Partner of The Ryder Cup.
The extension was formally announced at BMW’s Park Lane dealership in central London with Dr Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing, and George O’Grady, chief executive of the European Tour, alongside Paul McGinley, the European Ryder Cup captain, Justin Rose, the reigning US Open Champion and Matteo Manassero, the reigning BMW PGA Champion.
Dr Ian Robertson said of the deal: ‘The fact that we are extending all these commitments to 2018 and that we have chosen to announce this next step in our joint success story here at the BMW PGA Championship only serves to underline the significance of this event.’
‘It is a cornerstone of all our sponsorship commitments that we aim to create a special experience for everyone involved by highlighting BMW’s premium philosophy, while striving for a relaxed and friendly atmosphere. I believe we have achieved this with noteworthy success in the world of golf.’
O’Grady added: ‘Ever since we began our relationship with BMW, they have been a strong and trusted partner. This new agreement once again underlines the strength in our relationship and creates a platform for us to shape the future of The European Tour over the coming years.’
‘BMW’s support not only of our Flagship event at Wentworth, but also key events in Germany and China, further enhances The European Tour’s strategy of expansion throughout the world and I am delighted that we have secured our partnership for a further four years.’
Following the announcement, the three leading professionals took part in a nearest-the-pin challenge on three specially created greens in nearby Hyde Park.
