Bmw Joins America’s Cup As Global Partner
Automotive manufacturer BMW has been announced as a global partner of the America’s Cup sailing event in a deal which will cover events leading up to and including the 2017 America’s Cup match.
BMW will be fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup, as part of the agreement. The BMW logo will be visible on turning marks on the race course, on the boat, the wingsail, and the team gear of Oracle Team USA.
Additional to sponsoring the regatta, BMW will support two-time defending champion Oracle Team USA as its technology partner. The agreement will see BWM and the team come together to develop engineering and R&D, with a particular focus on aerodynamics.
Ian Robertson, member of the board of management of BMW AG, sales and marketing, BMW, said: “The America’s Cup features many elements which are also part of BMW’s DNA such as pioneering spirit and a readiness not to shy away from any challenge.
“A passion for innovation, engineering skill and teamwork are crucial for success and all of these things drive BMW too, which is why we are expanding our commitment to the pinnacle of sailing.”
Jimmy Spithill, winning skipper of the last two editions of the competition, added: “BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010.
“We know that their engineers are the best in the world and can contribute to making our boat go faster and giving us a winning edge.”
Image: ©Getty Images
