Boa Partners With Tiktok For I Am Team GB Campaign
TikTok’s collaboration with Team GB, supporting the I Am Team GB campaign, saw 6.8m video views and gained 8.7k followers for the Team GB account on the video sharing platform.
The app’s Hashtag Challenge feature, which challenges its users to get involved with their own video on a set hashtag, was used for Team GB’s Tokyo build-up event, The Nation’s Biggest Sports Day, which took place on the August bank holiday weekend.
The campaign included the participation of Katherine Copeland, Anthony Ogogo and Laura Kenny who encouraged participants in The Nation’s Biggest Sports Day to share videos of their involvement across the country. Over 1,000 videos were created by participants, while 77.7k hearts were accrued by the Team GB account.
Tim Ellerton, Commercial Director, Team GB, said: “I Am Team GB’s aim was to get the nation moving as part of The Nation’s Biggest Sports Day and beyond to drive sustained participation in physical activity. TikTok’s hashtag challenge feature is a great example of how we were able to drive physical participation, in a relevant, authentic way, to a younger audience through social.
“We were really pleased to see the levels of engagement in the lead-up to and on the day of I Am Team GB, which emphasised the different activities that people were getting involved in to show their support for the day.”
George Nikolau, European Community Manager, TikTok, said: “It was absolutely amazing to have an opportunity to support this event via #IAmTeamGB hashtag challenge. Our community loves getting involved in sports and fitness-focused challenges and once again, their response was exceptional.”
