Bolton Appoints Marketing Agency

Bolton Wanderers has hired marketing services agency Golley Slater to develop a series of new commercial initiatives for the Premier League club.

The club’s commercial and marketing teams will be working with Golley Slater to develop and deliver these initiatives, with the first being unveiled in the spring.

The agency’s new managing director, Tim Orrell said: ‘Golley Slater will be conducting research and workshops with fans and club officials to drive new innovation and to ask the fans their opinions on a whole variety of commercial products. These will then be developed into a strategy and delivered.’

Prior to his appointment at Golley Slater, Tim Orrell was MD of sports agency Beyond 1, whose clients included Everton Football Club.