Booking.com Scores Uefa Deal
UEFA and Booking.com have announced a new global partnership for all UEFA national team football competitions.
The four-year deal will run from 2018 to 2022 and will see booking.com become the official accommodation and attractions booking partner for all events, including UEFA Euro 2020.
The deal also encompasses the European qualifiers for the 2022 FIFA World Cup, two editions of the UEFA European Under-21 Championship in 2019 and 2021, the 2021 UEFA Women’s Championship and the UEFA Nations League Finals, a new tournament that will debut in 2019.
UEFA Events SA marketing director Guy-Laurent Epstein said: “We are excited to announce this groundbreaking partnership with Booking.com for UEFA’s national team competitions.
“The way that people organise their travels has drastically changed over recent years ─ and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.
“For millions of football fans that will follow their team during UEFA EURO 2020, having a home away from home is an integral part of the event experience. This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe.”
Pepijn Rijvers, chief marketing officer at Booking.com, added: “Nothing beats the adrenaline and excitement of watching your national team play live, whether you’re cheering them on in person in the stadium, or gathering together with your friends and family at home.
“We’re thrilled to be working together with UEFA for the next four years, as the partnership celebrates two things that we and our customers absolutely love- that’s football and travel. Together, we can inspire more people to take a trip to see their favourite team play and enjoy one of those once-in-a-lifetime experiences for themselves.”
