Boss Watches Agrees Cowes Week Tie-up

Boss Watches has signed a deal with Cowes Week to become the official watch partner of Cowes Week 2011.

The watch brand has been actively involved with sailing since 2003 when the brand started its international sponsorship of Alex Thomson and AT Racing.

The sports sponsorship portfolio of Hugo Boss focuses on three major sports, Golf, Formula 1 and sailing, as well as sponsorship interests in Tennis with the Davis Cup and Football with Real Madrid & Bayern Munich.

Boss Watches was launched in the UK in 2006 and is operated by MGS Distribution Ltd.

Cowes Week runs from 6th – 13th August 2011 – see our special report on the success of the 2010 event on Sport Industry TV here.