Shorts: Bournemouth, QPR, Lancashire Cricket
AFC Bournemouth have renewed their partnership with Uber Eats as the club’s official food delivery platform.
Under the two-year renewal, Uber Eats will run half-time matchday takeovers at four Premier League home games during the 2024/25 season, with fans granted access to promotions on local restaurants within the era.
The extension will see the return of the successful Clean Sheets promotion, where fans get 50% off in local restaurant whenever the Cherries keep a clean sheet.
Rob Mitchell, Commercial Director at AFC Bournemouth said, “We’ve really enjoyed working with Uber Eats over the past few seasons and we’ve had a lot of fun with our clean sheets promotion.”
Jamie Evans, Senior Territory Account Manager at Uber Eats added, “We are really excited to begin our third season partnering with AFC Bournemouth, reiterating our focus on Bournemouth as a city, and spotlighting some of the fantastic local restaurants.
Queen’s Park Rangers have inked a two-year partnership with online trading platform Banxso.
Through the new agreement, Banxso will aim to inspire individuals to pursue their passions through sharing updates on social media platforms.
Neil Sayer, Business Development Manager at Queens Park Rangers said, “Their support will be instrumental in helping us achieve our goals and continue to grow as a club. We look forward to a successful collaboration that benefits both our players and our fans.”
NBe Brokers has become the newest Gold Partner of Stoke City Football Club’s Business Club for the 2024/25 season.
The Newcastle-under-Lyme-based insurance broker, known for its specialisation in taxi, fleet, motor trade, truck, and commercial insurance, has more than 50 years of combined expertise in the industry.
Led by directors Shaun Hollins and Phil Warburton, NBe Brokers provides top-tier service to businesses, cultivating strong relationships with insurers, and prioritising a customer-focused approach.
Steve Forest, Head of Partnerships at Stoke City said, “During my conversations with both Shaun and Phil, it was clear that they are extremely keen to not only support the Club, but our supporters and fellow Business Club partners over the course of the season with their insurance needs.”
Shaun Hollins, NBe Brokers Director added, “As a long standing Stoke City supporter, I am thrilled that we’ve entered this new partnership. As a local business that is keen to support our local community, it was an easy decision to become a Gold Business Club partner.”
Lancashire Cricket have secured a five-year deal with sports and leisure hospitality firm Sodexo Live, which will provide catering services at the club’s Old Trafford home.
The agreement will cover conference and event catering, as well as matchday hospitality, at the renowned venue.
Under the new partnership, Sodexo Live aims to recruit approximately 150 workers from the Greater Manchester and Northwest regions, in order to support local employment and the community. The culinary team will be led by Sodexo Live executive head chef Andy Hare, who will also be training Lancashire Cricket’s existing chefs.
Sodexo Live will work with social enterprises such as Change Please, which helps homeless individuals gain employment through coffee production, and Half the Story Biscuits, which provides bakery jobs to those affected by homelessness.
Sodexo Live and Old Trafford will collaborate together for the first time at the T20 cricket match between England and Australia. This will be staged at the 167-year-old venue, which has undergone a £75 million redevelopment over the past 15 years.
Claire Morris, CEO Sodexo Live, said, ” We feel incredibly proud to be selected as the club’s first ever Official Culinary Partner in its 160-year history. We are committed to creating an exceptional stadium experience for fans and visitors.”
Sodexo Live’s partnership portfolio includes Fulham , Ascot Racecourse, and Hampden Park. Internationally, it also supports major events such as the French Open, Tour de France, and Formula 1’s Miami Grand Prix.
England international Millie Bright has been named an ambassador for children’s mental health charity YoungMinds.
The 31-year-old has taken up the role having supported her mother through depression and anxiety.
Bright told BBC Sport, “Honestly, it’s scary how many people come forward and say they are struggling.”
“I don’t feel like you should ever feel alone in a world with billions of people. I’ve always said I’m the glue in my family and always try to keep everything together.
“My mum has struggled badly with depression and anxiety. I’ve seen her go through that journey and to now be on the other side of it is so nice to see.
“It’s a horrible journey to go through – not only for themselves but the people surrounding them. It’s like day and night. Mental health can really affect someone and change who they are.”
Millwall FC have announced its new nutrition and supplement partner, Nutrition X, for the 2024/25 season.
As part of the agreement, the EFL Championship football club’s players will benefit from a wide range of products including energy gels, pre-workout supplements and whey proteins for post-game recovery; while Nutrition X will ‘work alongside the club’s strength and conditioning team to deliver bespoke nutritional advice to the squad.’
Millwall Chief Commercial Officer, Luke Wilson, said, “We are excited to welcome Nutrition X onboard as an official club partner. They have a fantastic range of high-quality and fully informed-sport accredited products which will support a wide range of the teams’ nutritional requirements across the season. Paired with their bespoke and expert-led consultancy services we feel they will provide excellent support to help the players achieve their peak potential across the season.”
EFL League Two football club Bromley FC have announced a new sponsorship agreement with Wetlands Waterproofing.
As part of this agreement, Wetlands Waterproofing will feature prominently at Bromley’s home games, with branded advertising boards within the stadium.
Mick Livesey, Head of Commercial at Wetlands Waterproofing, said, “We are thrilled to partner with Wetlands Waterproofing. We look forward to supporting our partners as they continue grow and carry out brilliant work in this area and beyond.”
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