BOXXER links up with Betfred

UK boxing promotion BOXXER has announced a new partnership with Betfred.

The new deal will see Betfred branding feature across all BOXXER’s events, including a presence across the centre ring, ropes, corners and toblerones; mentions by the MC during live broadcast coverage; screen/LED branding; with one fight from every BOXXER event to be co-presented as the Betfred Fight of the Night.

BOXXER, which is the exclusive provider of boxing content to Sky Sports, will also feature Betfred prominently across pre-promotional activity in the lead-up to events, including across all digital assets and physical collateral at press conferences, open workouts and weigh-ins.

In addition, UK-based bookmaker Betfred will feature ‘prominently on a host of social and digital content activations that will be rolled out to amplify the partnership, such as video betting previews, editorial pieces, co-branded content series and odds-focused graphics.’

BOXXER, which was founded in 2018 by Manchester-born entrepreneur Ben Shalom, boasts Chris Eubank Jr, Joshua Buatsi, Chris Billam-Smith, Ben Whittaker, Natasha Jonas, Caroline Dubois and Adam Azim on its roster.

BOXXER founder and CEO, Ben Shalom, said, “We’re delighted to welcome Betfred as BOXXER’s new partner. A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see. We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”

Betfred owner, Fred Done, added, “We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”