Trybworld Unveils Sports-led Brand Experience Offering

B2B brand experience agency TrybWorld has officially launched, after rebranding from Square Mile Sport.

The London-based agency describes itself as ‘on a mission to facilitate human connection through sport’, using the power of shared activity to build ‘meaningful connections for brands, people, and the planet.’

TrybWorld already boasts a successful 15-year history with key client Bloomberg as owners and operators of the Bloomberg Square Mile Relay and Club app. First conceptualised in 2007, the Bloomberg Square Mile Relay now has a footprint in 13 race cities across 11 countries and engages more than 15,000 of Bloomberg’s clients annually from hundreds of organisations globally in one of the world’s largest corporate running events.

The experiential event series is also supported by an immersive app-based digital experience, enabling Bloomberg to engage its clients and employees all-year-round in shared active challenges that also deliver lasting positive social impact through The Extra Mile programme.

TrybWorld is now extending its expertise as a brand experience and operational events agency beyond Bloomberg, with the intention of ‘fostering human connection through physical activity’ for more organisations.

James Hassett, Managing Director of TrybWorld, said, “As brands seek more integration and deeper connection to their purpose for their customers and their employees. We are aiming to evolve ahead of the landscape to meet those needs with fully integrated live and digital solutions. We want to help organisations cultivate stronger relationships and deeper connection to their clients, to their people, and to the planet, through purpose-driven active experiences.

“Inspiring and empowering shared physical activity, especially in the corporate environment, is the perfect platform for bringing people together, delivering high impact experiences and creating a lasting impression that enables brands and individuals to truly live out their values.”

TrybWorld, which sits within the Benchmark Group of companies, has a core focus on IP creation, strategic advisory, client engagement, and experiential strategy and activation for B2B clients – transforming marketers’ ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive deeper connection to their brand purpose.

Find out more at trybworld.co