Brandrapport Wins Rabodirect Brief

Sports and entertainment agency brandRapport, has been appointed by RaboDirect as Activation and PR agency to its new sponsorship of the RaboDirect PRO12 – the professional club competition in Ireland, Italy, Scotland and Wales.

brandRapport will be responsible for creating and implementing the sponsorship and PR activation programme across the four markets.  

Maeve Moriarty, sponsorship programme manager at RaboDirect said: ‘brandRapport has an excellent reputation when it comes to activating sports sponsorships and has a proven track record working on this event. We were impressed by brandRapport’s understanding of our brand during the pitch process and their enthusiasm around the competition.’

‘We’re looking forward to shaking things up a little and giving fans a better all round experience. With brandRapport’s help we’re confident we can bring a new flavour of sports sponsorship to the competition.’

Andy Dwyer, managing director of brandRapport, added: ‘We’re very excited to be working with RaboDirect – a forward thinking, straight talking brand who are willing to do things differently. We believe this sponsorship will provide a strong platform to raise awareness and communicate their unique brand values.’

‘This new business win adds to our existing portfolio in rugby which includes LV=, JP Morgan Asset Management and Heroes Rugby Challenge.’

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