Breathesport Appoints Mercieca For PR Activity

BreatheSport has officially appointed integrated agency Mercieca to handle its PR, after the sport-dedicated mobile platform announced four sporting names to its line-up of personalities.

Players-turned-TV experts Gary Lineker, Gary Neville and Will Greenwood joined cricketer Kevin Pietersen in the new BreatheSport mobile community in an official announcement confirmed last week.

Co-founder Luke Sutton spoke to sportindustry.biz last week about competing in the digital sports market, read the full interview here.

Sutton added: “We are pleased to be working with Mercieca going forward. Their sports PR credentials made our decision to work with them easy, but their creativity and proactivity meant they stood out from other agencies.

“Our focus is on offering fans a free and authentic concentrated experience whether they are a teenage League One football season ticket holder or a long standing lover of cricket. We will offer the best live sports mobile experience with real personalities commenting in real time on big game developments and sports breaking news. BreatheSport soft launched in January and is already experiencing much higher than industry standard levels of engagement on the platform.”

Mercieca PR director Gemma Oakes added: “We’re delighted to be working with the BreatheSport team. Our remit includes aligning the sports personalities to BreatheSport as well as profiling the business. It’s an exciting client to bring into our portfolio and enables us to not only maximize our media contacts in this area, but create fresh and exciting content for sports fans.”