Shorts: Brentford, Coventry, PCA
Brentford have partnered with global payment and transfer app Zing for the 2024/25 season.
Zing, which falls under the HSBC umbrella, has become the Bees’ international payments and remittance partner, in a deal that marks the brand’s first partnership in sport.
The company’s branding will feature across the Gtech Community Stadium, and will be included in Brentford’s social media content.
Zing will also have the opportunity to engage with the local community through both the Brentford FC community and the club itself.
Throughout the Premier League season, Zing will provide giveaways for their clients and Brentford fans.
James Allan, Zing’s Founder and CEO, said, “Brentford consolidated in the Premier League, and, at Zing, we are growing fast in the UK with our market-leading international money app.
“I’m excited for this partnership to bring worry-free international money to Brentford fans. I’m also looking forward to seeing how we bring Brentford FC to our Zing members, watch this space for exciting news on giveaways throughout the season.”
Coventry Rugby Club have extended their partnership with Tutors and Exams for the 2024/25 season.
As per the renewal, Tutor and Exams’ logo will be present on the back of all playing shirts for the upcoming campaign.
Tutor and Exams will also sponsor upcoming home Premiership Cup matches against Northampton Saints, Leicester Tigers and Nottingham.
The extension includes Tutor and Exams’ club and community programme sponsorship.
The Coventry-headquartered company will additionally show their support to the club by volunteering, and providing giveaway shirts to young fans who attend P500.
Tutors and Exams, a family-owned company which specialises in providing educational services, first joined forces with Coventry Rugby Club earlier this year.
Matt Cannon, Coventry Rugby General Manager said, “With kit branding to sponsors of our home Premiership Cup Games it signifies the growth, not just of Coventry Rugby but our relationship– we can’t wait to welcome you again this Season and to see your new branding at the BPA.’’
Meanwhile, Coventry has also renewed their partnership with Charter Savings Bank for the upcoming season.
This deal includes pitch-side advertising for the online retail bank as well as brand visibility on the back and front of home and away kits.
Johnathan Couch at Charter Savings Bank said, “We’re thrilled to expand with Coventry Rugby through their successful community initiatives and our first-ever shirt sponsorship for the new season.”
The Professional Cricketers’ Association (PCA) has revealed OFX as its foreign exchange and MVP title partner.
The PCA have released their new collaboration with OFX to support professional cricketers in England and Wales to maximise their earning overseas.
Educating players is at the core of this deal with the OFX, with nearly 100 individuals gaining 175 overseas contracts in different T20 franchise competitions across the 2023/24 winter season.
The new long-term partnership will see all other PCA commercial partners, and all members benefit through access to industry-leading support.
From 1st January 2025, the most valuable player award will be renamed the PCA MVP, powered by OFX.
Rob Smyth, Commercial Director at the PCA, said, “Career choices for players have never been as diverse. Therefore, working with such a well-respected global foreign exchange partner is particularly important for our members.”
Maeve McMahon, OFX EMEA President added, “Just as cricket connects players and fans worldwide, our services connect people and businesses across borders.”
Super League club Wigan Warriors have secured a three-year extension of their partnership with FBW Engineering Services.
As per the renewal, the locally-based engineering consultancy’s logo will continue to feature on Warriors’ men’s and women’s team’s shorts until the end of the 2027 season.
The initial partnership was signed in 2023, and was expanded earlier this year to include sponsorship of rugby balls used in Wigan-based schools during sessions with the Wigan Warriors Community Foundation.
“It has been fantastic to see the FBW logo on the kit of the world champions, we are so proud of what [Head Coach] Matt Peet and the team have achieved and feel privileged to be associated with the Wigan Warriors Club, so naturally will continue to support them for the next three seasons,” said Mike Dawber & Ian Hampson, Directors at FBW.
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