Bridgestone Partners With European Tour
Bridgestone UK’s tyre division has extended its presence in golf with the sponsorship of three UK-based tournaments in 2016.
The tyre manufacturer has signed as an official partner of this year’s European Tour British Masters, which will be hosted at The Grove in Hertfordshire from 13th -16th October.
As part of its move into golf, Bridgestone will become the headline sponsor of England’s first Challenge Tour event in three years. The Bridgestone Challenge will be contested at Heythorp Park in Oxfordshire between 26th – 29th August.
Bridgestone will also launch the Bridgestone DriveGuard Trophy as part of its commitment to increasing participation levels in the amateur game. The competition is free to enter and welcomes entries from golfers of all ages and handicaps.
Bridgestone’s north region consumer sales and marketing director Farrell Dolan said: “We have identified huge potential from the world of golf and are extremely excited to be entering into a series of sponsorships covering such a broad range of the sport.
“We will be engaging with hundreds of amateur players who will already be familiar with our brand and we have structured our sponsorships to actually give them an opportunity to play at the very top of the game.
“To be able to leverage our innovative new DriveGuard category of tyres through this sports sponsorship is also great news, as we are able to amplify the product to a captive and vibrant new audience.
“Not only this, but the exposure we will generate from our British Masters partnership and English Challenge Tour title sponsorships is vast, the latter of which will be making a welcome return to the golfing calendar after a three year absence.”
Jamie Birkmyre, European Tour director of championship management, said: “It is fantastic news that Bridgestone are becoming a partner of the British Masters supported by Sky Sports.
“It is great that Bridgestone are so committed to growing English golf and fitting that they are supporting this event, won last year of course by England’s own Matt Fitzpatrick.”
