Bristol Teams Unveil Unified Principal Partner
Bristol Sport has announced that ecommerce fulfilment company Huboo will become the principal partner for all five of its professional sports teams from the start of the 2022/23 season.
The deal with Bristol-based Huboo covers the men’s and women’s teams of EFL Championship football club Bristol City, as well as the Bristol Bears men’s and women’s rugby union teams, and the Bristol Flyers basketball club.
Huboo will feature on the front of the shirts of all five of Bristol Sport’s professional teams, marking the first time that they have had one unified principal partner.
The launch of the deal today (16th February) was celebrated with the release of a new promotional film.
Bristol Sport Founder, Steve Lansdown CBE, said, “It’s what we’ve been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.
“Bristol Sport offers a unique opportunity to associate with all different types of sports, fanbases and communities.
“We’ve always said sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic and I’m really looking forward to us working together over the next few years to take us both forward.”
Since it was founded four years ago, Huboo has expanded its operations from one warehouse to operating four fulfilment centres across the UK, along with a head office in central Bristol and fulfilment centres in the Netherlands and Spain.
Martin Bysh, Co-Founder and CEO of Huboo, said, “As Huboo continues to grow at pace and our expansion across Europe accelerates, we’re delighted to announce our position as principal partner to Bristol Sport in a collaboration which has such strong ties to our founding roots.”
