British America’s Cup Team Sign Majestic Deal

Majestic Wine has been named the official wine supplier to the British America’s Cup team Land Rover BAR, headed by Ben Ainslie.

The three year sponsorship deal will see the wine retailer supply red and white wine to the team’s hospitality areas during America’s Cup World Series regattas.

Jo Grindley, head of commercial, marketing, communications and events for BAR, said: “It is great news that Majestic has joined us as official wine suppler. Majestic is one of the most recognisable specialist wine retailers in the country and we’re really pleased to have their support.

“We look forward to working with the teams in our local Majestic stores.”

Majestic has been positioned in the team’s base suppliers partnership category.