British And Irish Lions Announce Santander International Partnership
Santander International has announced a new partnership with The British & Irish Lions, which will see the bank become an Official Partner to the touring team as well as the 2021 Castle Lager Lions Series in South Africa this summer.
As part of the partnership, Santander International will gain a range of commercial rights including branding and access to the Lions squad and coaches during the pre-Tour camp in Jersey, as well as digital and social media rights throughout the Tour of South Africa.
The bank already sponsors RFU Championship rugby club, Jersey Reds, and Douglas Rugby Club on the Isle of Man, and holds naming rights of Jersey Reds’ stadium ‘Stade Santander International’, It is also the lead sponsor of the new Strive Academy – where the Lions will train whilst in Jersey.
“We are delighted that the Lions have chosen Jersey to host its pre-Tour training camp and are excited about the boost it will bring to our people and economy, to the businesses on-island and to the overall positivity it will deliver,” said James Pountney, CEO, Santander International.
“Santander International believes in the power of sport to improve physical and mental health, and its ability to deliver economic stimulus after a period of enforced stasis. This is why we aim to deliver a range of economic, social and sporting programmes across Jersey and the Isle of Man.
“Through this partnership we aim to recognise, reward and inspire residents and visitors alike and hope as many people as possible are able to engage with the Lions when they’re in Jersey.”
“We have many activities planned and look forward to a successful camp programme.”
Tom Halsey, Commercial Director for The British & Irish Lions, added: “We are very pleased to welcome Santander International to our family of commercial partners. Santander International is already a major supporter of rugby in the Crown Dependencies and we look forward to working together to deliver an innovative and engaging programme that will allow the residents of Jersey to engage with the Tour while it’s on island.
“We are very grateful that businesses like Santander International recognise the positive social and economic impact sport can make around the world.”
Image: Lions / Inpho
