British & Irish Lions Tie Up Latest Deal
The British & Irish Lions has agreed a new partnership with clothing and formal menswear brand Charles Tyrwhitt.
The deal will designates the company as the official menswear partner of the Lions’ upcoming Australia tour in 2025.
As per the agreement, Charles Tyrwhitt will launch a dedicated collection of formal apparel, which will be worn by Lions players throughout the tour, as well as a supporter collection, which will be available for purchase online and in retail stores later this year.
Charles Tyrwhitt has served as the formalwear partner England Rugby since 2020, with the company’s partnership portfolio also including deals with Fulham FC and the New York Jets.
Tom Halsey, Chief Commercial Officer of The British & Irish Lions, said, “Charles Tyrwhitt’s reputation for exceptional craftsmanship and attention to detail along with their passion for rugby makes them an ideal fit for the Lions.
“We are excited to see the Lions squad, extended touring party and our supporters in this unique Lions collection for what’s set to be a record-breaking Tour in 2025.”
Next year’s Lions tour will comprise three Test matches in July and August of next year, which will be staged at Brisbane’s Suncorp Stadium, the Melbourne Cricket Ground (MCG), and Sydney’s Accor Stadium.
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