BBL Locks In Biffa Deal
The British Basketball League (BBL) has partnered with UK waste management company Biffa.
The three-year deal sees Biffa become the official sustainability partner to the professional basketball league with the collaboration spanning both the BBL men’s and women’s leagues.
As per the agreement, Biffa will support clubs and venues in developing their own sustainability strategies, which includes ‘working together to reduce waste and promote effective reuse and recycling in their communities.’
The two organisations are also set to launch numerous community initiatives ‘to inspire other businesses and the next generation to join the movement and learn how to be more sustainable and reduce waste.
British Basketball League Chief Executive Officer, Aaron Radin, said, “We’re delighted to announce this milestone partnership between the British Basketball League and Biffa as we work towards our shared vision for a more sustainable future.
“This partnership signifies more than just a collaboration; it’s a testament to our collective commitment to making a positive impact on the environment. I’m excited for our franchises and stakeholders to work together with the league and Biffa to deliver our ambitions.
“Together, we’ll leverage our strengths to drive meaningful change, empowering communities and leaving a lasting legacy of environmental stewardship and social responsibility.”
Maxine Mayhew, Chief Operating Officer – Collections & Specialist Services at Biffa, added,“We are absolutely thrilled to announce this partnership with the British Basketball League which is a huge platform to help change the way people think about waste.
“Tackling climate change is for everyone, and, by working with the League and clubs, we can educate and inspire young people through a sport they love to play their part in protecting the environment.
“We have many exciting plans to support the clubs and venues as well as the wider community, to help them be cleaner, greener and leaner when it comes to waste. We look forward to working with the British Basketball League, the clubs and their communities over the coming years in what is a game-changing partnership.”
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