British Cycling Banks Major New Deal

British Cycling has agreed a new long-term partnership with Lloyds Bank.

The multi-year deal will see Lloyds Bank become a lead partner to the national governing body for cycling in Great Britain, as well as the title partner of the reimagined Tour of Britain events.

As per the agreement, Lloyds Bank also secures title partnership rights to ‘a suite of pioneering new events that are part of British Cycling’s recently launched major events vision.’

The brand-new events will include the delivery of an international urban cycling festival featuring BMX freestyle, and the development of a national track league concept.

British Cycling has stated that it will work with the UK retail and commercial bank to ‘give people, families and communities the inspiration to move forward and achieve their goals’ by supporting more people of all ages and abilities to access cycling.

Lloyds Bank will also become the title partner of all British Cycling’s elite National Series and National Championship events, and the Lloyds Bank logo will feature on the Great Britain Cycling Team kit.

British Cycling CEO, Jon Dutton OBE, commented, “As two British institutions, British Cycling and Lloyds Bank have a natural affinity and we share a commitment to supporting a more healthy, inclusive and prosperous Britain.

 “Through this partnership with Lloyds Bank, we can embark together on a journey to not only champion the sport but also harness its potential to deliver liberating experiences to families and communities nationwide.

Lloyds Bank CEO Consumer Relationships, Jayne Opperman, said, “We’re thrilled to be at the starting line of our partnership with British Cycling.

“The values Lloyds Bank share with British Cycling, alongside the wide reach of the sport, creates an opportunity for us to harness the power of cycling to get people, families and communities moving, and inspire them to achieve their goals. Putting the wheels in motion, we aim to deliver impact by developing exciting new activities for people to get involved in and we look forward to sharing more details as the partnership gets underway.”

Katie Archibald, world and Olympic gold medallist, added, “British Cycling partnering with Lloyds Bank is really exciting as it means we can inspire even more people of all ages across Britain to get on a bike and experience the joy of cycling. From world-class events to grassroots initiatives, it’s clear that this new partnership will be a game-changer, bringing even more excitement and inclusivity to cycling.

 “Starting with the Tour of Britain Women next month, I can’t wait to see the positive impact it will have from our communities through to elite level. I’m particularly excited about the development of a new national track league concept and look forward to hearing more!”