British Cycling teams up with Alé in four-year supplier deal

British Cycling has signed a four-year supplier partnership with Italian cycling apparel brand Ale.

Under the agreement, the Italian company will provide performance clothing for the Great Britain Cycling Team and non-Olympic disciplines.

Alé will supply apparel for training and competitions, as well as jerseys for national series and championship winners.

The Verona-based company’s partnership roster includes deals with the UEC and several national cycling federations in France and Slovenia.

Darren Henry, Chief Commercial Officer at British Cycling, said, “It’s an incredibly exciting time to be joining British Cycling’s wider commercial family.

“We look forward to working with Alé to help grow their brand in the UK market and bring the joy of cycling to everyone.”  

Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.