British Cycling Serves Up Gaucho Hospitality Deal
British Cycling has penned a new agreement that designates restaurant chain Gaucho as its official hospitality partner, in a deal that also includes the Tour of Britain.
Throughout this year’s Tour of Britain women’s race, which starts on 6th June, the Argentinian restaurant franchise’s culinary experience will be available at hospitality areas of each stage start for stages two, three and four.
The deal also includes the men’s race which will take place in early September.
Last month, British Cycling announced a multi-year pact with Lloyds Bank that includes title partnership of all Tour of Britain events.
Martin Williams, CEO of Gaucho, said, “Our goal is to elevate the hospitality offering at each stage, creating unforgettable moments for fans and participants alike.
“This partnership not only aligns with our vision to craft premium hospitality experiences but also strengthens our commitment to supporting major sporting events.
“We look forward to an exciting race and to sharing more details about the benefits this partnership will bring to our community in the coming months.”
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