British Cycling Signs Official Partnership With Healthspan

British Cycling has announced an expanded partnership with Healthspan Elite, the sports nutrition brand of Healthspan.

The deal will see the brand become the Official Sports Nutrition Partner and Official Vitamin and Supplement Partner to the Great Britain Cycling Team and British Cycling for the next four years, expanding its sponsorship portfolio in sport, which also includes the likes of The LTA, the All Blacks, British Swimming, and Tottenham Hotspur.

Healthspan Elite has been supplementing the Great Britain Cycling Team’s health and performance for 4 years. Under the new agreement, Healthspan will provide the team with Informed-Sport accredited, and batch tested supplements.

“Healthspan Elite have quickly become proven experts in their field, and to have them on board in an official capacity is excellent news for all involved with British Cycling,” said Stephen Park, Performance Director, British Cycling.

“A link-up like this will benefit the Great Britain Cycling Team – as we are building on our existing relationship and to develop fit-for-purpose, trusted and proven products to keep our riders at the top of their game and their health – and also British Cycling members, who will receive exclusive benefits themselves.”

Healthspan Sales & Marketing Director, Chris Fisher, added: “We’ve been supporting the Great Britain Cycling Team for many years, so it feels very natural to make our relationship official. To become the Official Sports Nutrition and Vitamin and Supplement Partner to the team and British Cycling is another proud milestone for Healthspan.

“We look forward to playing our part in the success of the team for many years to come, as well as collaborating with British Cycling to promote the health benefits of staying active and good nutrition to all.”