British Gas Launches Free Swim Campaign

British Gas has rolled out the latest activity for its sponsorship of British Swimming – giving away free swims at health clubs, hotels and leisure centres around the country.

The British Gas ‘3 Free Swims campaign’ expands on their initial offer of one free swim for its customers last year, which saw over 300,000 individuals take part.

Customers can take three dips at over 500 pools across the UK until 30th November 2010.
?British Gas is hoping that the campaign will appeal to all ages and increase participation in the sport.

British Gas is the principal partner of British Swimming, and has pledged £15m to support the sport at all levels.

Watch Rebecca Adlington launch the British Gas ‘3 Free Swims campaign’ here.