British & Irish Lions Convert Broadcast Deal
The British & Irish Lions has reappointed Sky Sports as its broadcast partner for the upcoming 2025 Tour of Australia.
The agreement will see British subscription sports channel Sky Sports broadcast its eighth consecutive Lions Tour, after the relationship started in 1997 with the iconic Tour win of South Africa.
The deal will see the Tour will be shown exclusively live on Sky Sports and NOW in the UK and Ireland.
Ben Calveley, Chief Executive Officer of The British & Irish Lions, said, “We are delighted to be partnering once again with Sky Sports as our UK & Ireland live broadcast partner for the 2025 Tour.
“Sky Sports have been an outstanding broadcast partner to The British & Irish Lions for many years. The quality of production, presenters, expert panellists, and overall analysis they deliver really enriches the Series and makes for a compelling offering for fans watching at home.”
“Preparations are really starting to ramp up for 2025 and we are hugely excited for the Tour. Sky Sports will play a key role in helping to further build levels of excitement and anticipation amongst fans and we look forward to working closely with them over the coming period.”
Phil Waugh, Rugby Australia CEO, added, “Rugby Australia is excited to be welcoming The British & Irish Lions back to Australia for the first time in 12 years. This iconic Tour and the chance to renew the rivalry between the Wallabies and the Lions promises to be a special occasion for everyone.
“We are confident that together, we will deliver a tour that captures the imagination of fans across Australia and Lions fans around the world. The manner in which Sky Sports covers the tours has always been excellent and I am delighted they are on board again.”
Jonathon Licht, Managing Director of Sky Sports, said, “With all its history, the Lions Tour remains one of the most iconic events in the sporting calendar and one we always look forward to at Sky Sports. We’re committed to delivering world-class coverage of what is sure to be another fantastic Series.”
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