Shorts: British Rowing, Mcc, Dentsu

British Rowing has teamed up with virtual rowing app EXR in order to drive participation in indoor rowing.

The collaboration will see EXR host British Rowing online events on a monthly basis, inviting rowers from across the world to take part.

EXR will also partner the British Rowing Indoor Championships on 7th December, which will be staged at the NEC in Birmingham.

The immersive platform allows users to row in real-life 3D locations, and is accessible via every rowing machine model and brand.

Chris Farrell, Project Manager for Indoor Rowing said, “EXR supports British Rowing in its efforts to attract more people to indoor rowing and stay on the machine for longer.

“Sometimes the mental struggle can be harder than the physical exhaustion, so I’m excited for our members to push their limits thanks to EXR. The app also helps British Rowing to connect with more people worldwide. 

“Together, we’d like to make indoor rowing more fun, effective, and inclusive for everyone moving into the future.”

Marylebone Cricket Club (MCC) has established a Young Female Broadcaster of the Year competition, which aims to support the next generation of female cricket broadcasters

Submissions for the new competition will be open for female broadcasters in the 18-24 age category. 

Eligible applicants are invited to send a video or audio showreel of match commentary, or a match report, or presenting clip.

The competition has been launched in partnership with Sky Sports and cricket charity Take Her Lead, and is intended to create new opportunities for young women within the industry.

The winner will get to be a part of Sky’s broadcast team for The Hundred final at Lord’s on 18th August, and will be invited to take part in training with Sky and Take Her Lead ahead of the game.

Dentsu has announced the launch of Dentsu Sports International in the Middle East and North Africa (MENA) region.

The sports marketing agency’s new division will be based out of the company’s newly opened office in Riyadh, Saudi Arabia, and will have additional offices across the UAE.

Dentsu has also appointed Olaf Borutz as VP of Commercial Development, who will report to Echo Li, the Global Chief Commercial Officer of Dentsu Sports International.

Charlie Wylie, Managing Director, EMEA, at Dentsu Sports International, said, “Dentsu Sports International will serve as a strategic sports and entertainment arm of Dentsu in MENA, offering comprehensive solutions tailored to the needs of brands and rights holders. 

“We look forward to forging lasting relationships and driving success in this dynamic and fast-evolving market.”

Arena Racing Company (ARC) has revealed a new partnership that designates Seat Unique as its online premium ticket and hospitality partner.

The multi-year agreement will see Seat Unique lead sales of online premium tickets and hospitality packages for all 16 racecourses owned by ARC, including venues at Doncaster, Chepstow, Newcastle, Lingfield Park, and Royal Windsor.

More than 3,500 premium packages will be available across ARC racecourses.

Robin Sherry, CEO of Seat Unique, said, “Our partnership with Arena Racing Company and its esteemed racecourses represents a pivotal moment for Seat Unique, as we continue to expand our reach in this space. 

“This milestone achievement demonstrates our dedication to revolutionising how racegoers access and book premium experiences. 

“The experience economy is booming, and fans across all sports are expecting more, and this is especially true of racegoers.”