British Ski And Snowboard Rebrands As GB Snowsport
British Ski and Snowboard has unveiled a major rebrand as the national governing body embarks on a mission to lift the UK into the top five snowsport nations in the world by 2030.
The move will see all winter sport disciplines and the respective Olympic and Paralympic teams brought together under a new “GB Snowsport” identity, with the supporting tagline ‘Go beyond.’
Notice anything different?
As of today, British Ski & Snowboard has become GB Snowsport!
It’s an exciting time for the organisation which is coming together like never before.
Read about the change here: https://t.co/eMgkvuzJmv pic.twitter.com/p1Bsa9hN6S
— GB Snowsport (@GBSnowsport) November 21, 2018
The new look and name were unveiled by chief executive Victoria Gosling, who joined the organisation earlier this year with GB looking to build on its historic two “snow” medals from the Pyeongchang 2018 Games.
Commenting on the rebrand, she said: “As a nation, Great Britain has shown we can compete at the highest level in rowing, cycling, swimming, gymnastics, hockey, netball and many other sports. We are now tapping into the expertise which created these success stories and we are bringing it to snowsport.
“We have the coaching staff, the athletes and the support staff and we have always had the ambition to make Great Britain a leading snowsport nation. Our new brand provides the focus required to make this happen.”
“As with all sports we need to work hard to secure the financial resources we need but no-one should doubt our ability to achieve our vision.”
Gosling, who previously played a key role in establishing the Invictus Games, is also among the Judges for the BT Sport Industry Awards 2019. She replaced Dave Edwards at the helm of British Ski and Snowboard in April.
