British Swimming Straps On Speedo

Speedo has announced a new multi-year partnership with British Swimming.

Under terms of the new agreement, which will cover the next two Olympic and Paralympic cycles, the swimwear brand will become the official technical and apparel partner for the national governing body.

As such, Speedo will provide swimwear and specialist equipment to all aquatic disciplines across senior and junior squads. Additionally, Speedo will also become the exclusive partner of the British Swimming Diversity & Inclusion programme.

The new partnership kicks off at the 2022 European Aquatics Championships in Rome, which begin 11th August.

Earlier in the month, Speedo announced official partnerships with Team England, Wales and Scotland ahead of the Birmingham 2022 Commonwealth Games.

Simon Rowe, Head of Global Sports Marketing at Speedo, said, “There’s no doubt that British Swimming is in the top tier when it comes to performances on the international stage and we’re incredibly proud to be official partners for what promises to be a successful future. Supporting swimmers from grassroots all the way up to the elite levels across Britain is what Speedo is all about and, with a stacked Team Speedo squad, our commitment to the world of water is clear for all to see.

“Our ongoing Swim United campaign also demonstrates that we’re passionate about driving positive change in the aquatics sector to make swimming as inclusive and welcoming as possible – we’re looking forward to working together with British Swimming to make this a reality.”

British Swimming Interim Chief Executive Officer, Ash Cox said, “Everyone at British Swimming is incredibly excited to be teaming up with Speedo once again. At a time when our teams are looking to build on recent performances and cement their place among the best in the world, we know that this partnership with a world-renowned, high-performance aquatics brand can play an important role on the global stage.

“It’s always a moment of immense pride when an athlete, coach or staff member gets to put on the official national team kit when representing their country or national programme at a major event, and we can’t wait to see our Paralympic swimmers, Olympic swimmers, divers, high divers, artistic swimmers and water polo players in their brand new Speedo-British Swimming kit in this busy year and beyond. 

“With Speedo also focusing on areas away from elite competition, such as sustainability and the goal to ensure everyone has the right to experience the joys of aquatics, we know we also share values that are important to our aquatic family.”

Founded in Bondi Beach, Australia, Speedo’s global headquarters are in Nottingham, England.