British Triathlon Appoints The Playbook

British Triathlon has partnered with The Playbook to continue the momentum from the Rio Olympic Games and get more people involved in the sport.

The Playbook will build on British Triathlon’s Rio success by delivering a new strategic recruitment campaign involving content development, a digital influencer programme and partner activations.



The campaign will be launched pre-Christmas and will focus on recruiting both new triathletes and converting those who already have a relationship with the sport.

The membership campaign will kick off with a piece of video content, featuring a broad range of triathletes from elite Olympians to age group participants and amateur tri and para athletes.

Jo Simpson, commercial director, British Traithlon said: “As soon as we started talking with The Playbook it was clear that they understood our objectives. They approached the brief with a strong focus on insight and creativity resulting in a campaign that we’re really excited to get started on.”

Eddie May, managing director, The Playbook said: “We were all very excited to see such a strong showing from British Triathlon’s elite athletes out in Rio and now there is a clear opportunity to engage the wider triathlon family to make sure that momentum is not lost.

“We always want to inspire positive behaviour change and get people active. Working alongside British Triathlon we have a great opportunity to do that with their sport.”

British Triathlon won seven medals in Rio, including the gold and silver haul from the Brownlee brothers.