Shorts: British Triathlon, Manchester United, Ascher Racing

British Triathlon has extended its long-term partnership with Swim Smooth to enhance the education of triathlon coaches across the UK.

This renewed agreement will give coaches access to the Swim Smooth GURU platform, offering resources on freestyle technique, training methods, and open-water skills.

The initiative will begin with a pilot project before being expanded to support British Triathlon’s coach development pathway.

Swim Smooth has been providing British Triathlon with coaching materials since 2010.

The Swim Smooth GURU platform will now integrate with Garmin and Apple Watch devices, allowing athletes and coaches to use their own devices to access Swim Smooth’s Stroke Insights feature.

This enables detailed stroke analysis, providing athletes with tailored guidance to improve their technique and performance.

Michelle Hayden, British Triathlon’s Coach Education Manager, said, “Swim Smooth has been a trusted partner of British Triathlon for over a decade, and we are excited to take this collaboration to the next level. The integration of the Swim Smooth GURU into our coach education framework will provide coaches with a more structured and interactive learning experience.”

Manchester United have hired Marc Armstrong as Chief Business Officer

Armstrong is set to lead Manchester United’s revenue-generating sectors, including sponsorship, e-commerce, and ticketing.

This appointment is part of the club’s ongoing efforts to streamline its executive structure and enhance business operations.

Armstrong brings experience in driving commercial growth and is set to oversee the integration of key business areas to support the club’s financial objectives.

Ascher Racing has announced a strategic partnership with sim racing team Team Redline.

As one of Team Redline’s main sponsors and official equipment supplier, Ascher Racing will provide precision-engineered wheels and dashboards designed to maximize performance.

With Max Verstappen, the reigning Formula 1 world champion, as its brand ambassador, Team Redline has consistently dominated sim racing, securing major victories, including back-to-back 24 Hours of Le Mans Virtual titles in 2022 and 2023.

Martin Ascher, founder and chief designer of Ascher Racing, said, “Working with Team Redline is a dream come true. We always strive to enhance the pace of each of our customers and now being able to help Team Redline achieve even greater success on the track is a real game changer for us.”

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