British Triathlon Signs Two New Deals

The British Triathlon Federation has received a double boost after agreeing two new sponsorship deals with sports drink Taut and elite triathlon clothing brand 2XU.

In the run-up to the London 2012 Olympics the BTF has confirmed a new four-year deal with Taut and a five-year deal with 2XU.

2XU have become the official wetsuits supplier and Taut will become the official sports drink supplier of the federation with both deals negotiated by British Triathlon’s appointed commercial agency, Fast Track.

Taut have increased their support of triathlon’s governing body by taking up title sponsorship of the Taut British Triathlon and Duathlon Ranking Series. As official sports drink supplier, Taut will be available to athletes at all British Triathlon Super Series events organised by the governing body.

2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads. With official partners already including Welsh Triathlon and Triathlon Scotland, 2XU’s new sponsorship with the British Triathlon Federation illustrates how the brand values Triathlon.