Britsh Rowing Announces Esm Partnership

04 Jul 2016 | tshego

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British Rowing has announced a partnership with digital media agency Engage Sports Media (ESM) ahead of this summer’s Olympic and Paralympic Games.

ESM will support rowing’s governing body with the creation and curation of video content to showcase the sport and its athletes.

Using the Engage publishing platform, ESM will edit and distribute content across British Rowing’s channels and other social platforms. With its multi-channel network deal with YouTube, ESM will look to optimise British Rowing’s YouTube channel.

In addition, ESM will also help enhance its sponsorship and digital media packages. British Rowing will be looking to appeal to brands wishing to engage with a fan base across indoor and on-water rowing.

Kenny Baillie, director of partnerships and communications at British Rowing said: “We are delighted to partner with Engage Sports Media at a key time for the sport as we head towards the Olympic and Paralympic Games. ESM’s innovative approach to digital content will help us to increase and broaden British Rowing’s fan base for both the national team and the wider sport, indoor and on-water.”

Gregg Oldfield, CEO of engage sports media said: “We’re looking forward to working with British Rowing across its portfolio of events, athletes and coaches, which has huge growth potential in digital media, fan engagement and monetisation.”