Broncos cash in with new principal partner

London Broncos have signed a multi-year deal with Cash Converters, which becomes the rugby league club’s new principal partner.

The agreement will begin ahead of the 2026 season and will see the Australian brand’s logo feature across the club’s playing kits, apparel, in-stadium branding, and digital assets.

Originally founded in Australia, Cash Converters has over 150 stores across the UK, including nearly 50 in Greater London. The partnership will also see the two organisations collaborate on a range of community and fan engagement initiatives.

Grant Wechsel, London Broncos Co-Owner, said, “We’re thrilled to welcome Cash Converters as our Principal Partner. Their Australian heritage, combined with their strong footprint across London, makes this partnership feel like the perfect fit.”

Darren Lockyer, Broncos Co-Owner, said, “Partnering with Cash Converters is a huge moment for the Club. They’ve been strong supporters of rugby league in Australia and the UK for years, and now they’re helping us grow the game here in London. Their belief in what we’re building adds real strength to our vision for the future.”

Carl Murray, Cash Converters UK CEO, said, “We’re incredibly proud to partner with the London Broncos. With nearly 50 Cash Converters stores across Greater London, we’re excited to support the Broncos as they enter this new era for rugby league in the capital.”