Brooks Joins Eurosport For Marathons

Brooks Running has announced a new multimedia partnership with Eurosport, set to launch this month.

As part of the deal, the running apparel and footwear brand becomes Eurosport’s broadcast partner for the marathons and IAAF World Championship in a campaign that will span digital, television and mobile platforms.

In addition to the television advertising, Eurosport will host a Brooks Running branded hub on its website, giving viewers access to exclusive content, expert tips, videos and product advice specifically related to running.

The hub will be translated into five different languages; French, English, German, Italian and Spanish and will also be available to view on mobile devices.