Brother UK Outlines Sponsorship Strategy
10 Dec 2013 | tshego
James Lawton-Hill, the head of marketing for Brother UK – the Official Technology Partner of Fulham FC, has spoken exclusively to sportindustry.biz about the brand’s sponsorship strategy and its plans for 2014.
During a wide-ranging interview, Lawton-Hill discusses the challenges and opportunities that come with B2B sponsorship having become an Official Sponsor of Fulham FC prior to the 2013/14 Barclays Premier League season as well as how the brand has activated its partnership with the club including its work in the community.
Speaking following Fulham’s 2-0 win over Aston Villa, Lawton-Hill addressed the current brand transformation at Brother UK as well as the company’s foray into cycling.
