Brother UK Steps Up Cycling Support
Brother UK has been confirmed as the official results, printing and imaging partner for three cycling events in the UK this year.
The information, communication and technology company is supporting a mix of multi-stage and city centre racing through the Pearl Izumi Tour Series, the Aviva Women’s Tour and the Tour of Britain.
As well as imaging and printing facilities for race organisers SweetSpot, Brother will support the mass participation events using its two neutral service vehicles, giving participants similar assistance to that experienced by professional teams.
Brother UK will also support the fastest lap competition at the Pearl Izumi Tour Series and has naming rights to the Series’ Corporate Grand Prix event which gives partners the chance to race on the same circuits as the professionals.
Phil Jones, managing director, Brother UK, said: “In my experience as a road cyclist I know there is a huge number of executives who ride and this is a good platform to reinforce our overall brand credentials to them in another familiar environment whilst also increasing our reach to a wider audience of influential buyers.
“We’re pleased to be able to provide our industry leading offering to these races, alongside the hundreds of thousands of individuals and businesses we already support across the UK. It’s a perfect fit on many levels.”
