Brownlee Brothers Launch New Triathlon Team

British triathletes Alistair and Jonny Brownlee have announced the launch of Brownlee Racing and the acquisition of a team franchise in the global triathlon series Supertri.

Described as a ‘strategic investment’, according to a statement, the new endurance race team has been formed to preserve ‘Britain’s position at the summit of Olympic Triathlon through the identification and nurturing of future racing talent.’

As well as racing, three-time Olympic medallist Jonny will act as the team’s Manager for the upcoming 2024 Supertri season, while Olympic medal hopefuls Alex Yee and Beth Potter will also compete under the Brownlee Racing banner, leading the men’s and women’s teams respectively.

“It was obviously a big disappointment not to qualify for Paris and a fourth consecutive Olympics, but my eyes are now firmly fixed on the future with the launch of Brownlee Racing,” said Jonny Brownlee.

“I really enjoy the shorter format of Supertri racing and look forward to racing under the Brownlee Racing banner, and adding value where I can in my new Player/Manager role.

“Unfortunately, I will miss the first Supertri events in Boston/Chicago in August as I’ll be getting married, but look forward to making an impact at the rest of the series in London, Toulouse and Neom.”

Alistair Brownlee, added, “We are proud to have been involved with triathlon for the last 25 years and I look forward to the team helping to build a strong British future in the sport. But as I’ve been finding out recently, there’s a whole world of endurance racing beyond swim, bike, run and I’m excited about the possibilities for the team’s future.”

Michael D’hulst, Supertri CEO and Co-Founder, added, “I am delighted to welcome Brownlee Racing to Supertri. Jonny and Alistair are synonymous with triathlon and have already done so much for the global profile of the sport, and their backing of Supertri by becoming one of the first team licence owners is a major endorsement of what we are striving to achieve in developing the ‘Future of Triathlon’.

“Their values as athletes and as people will play a key role not only in shaping their team and therefore Supertri’s vision, but will also support the growth of the sport they have already helped change forever as together with us they look to inspire more people to love triathlon.”

The 2024 Supetri season will consist of five races across three continents and begins in Boston on 18th August.

Video credit: supertri/supertri.com