Brownlee Brothers Sign Partnership With Gsk
GlaxoSmithKline (GSK) has agreed a partnership deal with the Brownlee brothers that will see the triathletes use both Lucozade and Maxifuel.
The new partnership comes ahead of the 2013 ITU Triathlon World Championship, previously won by Alistair in 2009 and 2011, while Jonathan won the title in 2012. The brothers will battle it out for the title with the first race of the series taking place in San Diego in April.
The brothers will use the Lucozade Sport Elite range and Maxifuel, which is part of Maxinutrition group, to help their training and competition cycles in the build-up to the Rio 2016 Olympic Games.
Alistair said of the deal: ‘With endurance sports such as Triathlon, nutrition is key and can really alter the outcome of a race. Jonny and I have had our fair share of incidents when we have pushed our bodies to extreme exhaustion. It is great to be supported by experts like Maxifuel and Lucozade Sport who will help ensure that we are race ready.’
Jonathan added: ‘Triathlon demands a lot from the body both in competition and in training. When we are out training in the Yorkshire Dales for hours at a time the sports nutrition that Maxifuel and Lucozade Sport provide is essential to keep us going, especially when Alistair gets us lost.’
Charles Leslie, marketing director of Functional Beverages at GSK Nutrition commented: ‘The Lucozade Sport Elite range has been developed to support top athletes in their everyday performance requirements in training and competition, ensuring they have the right fuel, hydration and focus to perform at the highest standard. The Brownlee brothers are no strangers to a tough challenge, we look forward to working with them to ensure that they are in the best condition possible as they take to the start line.’
